CP&A was commissioned by a national developer to prepare a master plan for a “festival marketplace” retail center along the Kansas River.  The plan combined the adaptive reuse of existing industrial and commercial properties with new-build development for a viable contemporary use.

In total, a 210,000 square foot retail complex would bring together specialty retail, restaurants and entertainment enterprises to the Lawrence community is a unique riverfront location, immediately adjacent to City Hall and at the north end of Massachusetts Street, the main commercial street of downtown Lawrence.

Although the master plan was not implemented as envisioned by CP&A, the attention and notoriety the plan created within the Lawrence community was not without positive results.  In less than ten years, a multi-story riverfront retail shopping center with an adjacent hotel and parking structure was constructed.  CP&A’s master plan laid the groundwork and provided the vision for this project to be accomplished.